Wednesday, May 8, 2013

BOC: Bruce Weber





Bruce Weber is a photographer that has been in charge of some very iconic, controversial, and immense projects. He has a signature style that is easily recognizable and uses his team from his own production company to accomplish his tasks. On one of his most recent projects, he was responsible for shooting the 19th annual Hollywood issue of Vanity fair which people first thought would be too difficult for one person. "To complete the project, which stretched over a period of eight days in nine iconic locations in Los Angeles, including the Beverly Hills Hotel, Musso & Frank Grill, and the Hollywood Center Studios’ back lot" (vanityfair.com). Weber completed the project in just over a week. Bruce's work can sometimes be considered very artistic but it is very easy to see why some people are not happy with his work. In some of his images he uses individuals who are hardly dressed in very suggestive positions Aside form his photography, Mr Weber also uses his film skills to create advertisements. Bruce has created commercials for famous brands such as the "Wet and Wild" commercial for a fragrance by Giorgio Armani (nowness.com). " Athletic model Simon Nessman rises from the wild surf in Bruce Weber’s short for Giorgio Armani's Acqua di GiĆ² Essenza" (nowness.com). The commercial was sort of a revival of the famous fragrance. Although much of Weber's work is very controversial, he also does work that fits to that standard of the people commissioning his work. He is a very talented artist and it is not very likely that he will be having a hard time finding work due to his unique style. One of his recent images shows a model eating while standing with a hippo witch speaks to the issue of women and image issues and health. 






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