Recently, the Hawaiian Tropic company has decided to do away with a tradition that has been a part of its company for close to three decades. The "brand announced the retirement of their famous bikini contests" (yahoo.com).In 1983, the company started the first of many swim suit competition that grew in popularity over the years. It was just 14 years after the company initially began that they decided a good way to gain exposure is to host a swimsuit competition. The Hawaiian Swimsuit competition became so popular that at one point they were featured in a film starring Jim Carey. A few years later, some of the women from the Hawaiian Swimsuit competition even appeared in playboy which was probably in its peak during that time. Company representatives decided that it was not in the best interest of the company to continue with an event that had seen a lack of popularity in recent years. "The bikini contest wasn’t resonating with our target female consumers" (yahoo.com).The move has come as a big shock to consumers because for many years that was a way that the company kept its name in public view.The Hawaiian Tropic company has recently announced that it would focus its public relations and advertising in a different way. In recent years, research has shown that the majority of consumers that buy the Hawaiian Tropic products are women and it is not likely that they are being influenced to purchase items because of the swimsuit competition. "Now the company is launching a national search for a new spokeswoman" (yahoo.com).The company is looking for a person that represents the company which includes confidence and beauty. Consumers interested in becoming the new spokesperson for Hawaiian Tropic can submit their information to the official facebook page for the company.
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