The website for rapper TI is the perfect representation of what he does and who he is as a person. The artists has created a reputation that has allowed him to market himself anyway that he would like. TI started his career as a hip hop and rap artist which is how he continues to make a majority of his income. A lot has changes since the artist first entered the scene. "T. I., the rapper, actor, novelist, reality-television star and former resident of the Forrest City Federal Correctional Complex in Arkansas" (A Man of Many Parts Wants More, Zach Baron). Whatever project Mr Harris is working on, he will do it to the best to his ability which includes staring in his own reality show. TI has a reality show called TI and Tiny in which he balances time between business and family. The Television show provides exposure for whatever he is doing as well as how he interacts with his family. "There’s Ward Cleaver, Mike Brady and now T.I., a family patriarch and provider, loving husband, and charming father of six attention-seeking children" (After Prison, a Squeaky-Clean Return to Reality, Jon Caramanica). Mr. Harris does shoe a great job with his projects that a writter jokes that he could appear as 'vegan cuisine expert on the Food Network, producer of a hip-hop yoga show with Russell Simmons, Sunday morning televangelist, host of “Extreme Makeover: Home Edition' (After Prison, a Squeaky-Clean Return to Reality, Jon Caramanica) There are no limits to what can be accomplished when a confident determined individual focuses on a project. The TI brand represents, strong, quality, passion, style, confidence, and the urban lifestyle. The Trapmuzik website which is the homepage for the artists does a great job of highlighting what his brand represents.
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